Merchandising Multichannel marketing

Working in the retail setting as a merchandise buyer or manager is an exciting career goal. Merchandising Multichannel marketing plan lines, make the final decision on items to be included in a line based on budget, price point, and other factors. However, many positions in merchandising exist beyond the retail setting.

Merchandising Multichannel marketing

There are buying positions in companies throughout the industry. For example, yarn companies buy fiber. Weavers and knitters buy yarn. Converters, dyers, and finishers buy dyes and chemicals to finish fabrics. Sewing facilities buy fabric, trim, thread, padding and other support materials, zippers, buttons, and wood and metal for furniture frames used in producing the finished item. Product coordinators track components, deadlines, and activities so that the finished product is available on schedule. Merchandising specialists represent manufacturers in retail stores and ensure good product placement and appealing visual merchandising of their products.

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: Multichannel marketing (mail order and electronic retail) is another possibility. Just as with other merchandising positions, these relate to buying or developing merchandise to be presented to the consumer. Production of catalogs or Web sites and product presentation are other important positions where knowledge of textile terminology is essential since accurate product descriptions and clear images inform the consumer.

 Managers of departments, divisions, stores, or merchandise categories require knowledge of textiles. Managers identify products for their store from among those purchased by the buying office based on their specific target market. They track sales, promote Merchandising Multichannel marketing within the store, keep track of inventory, and work with staff to help them know the merchandise. Visual merchandisers deal with how the merchandise is presented to the customer. They need to know how textiles drape and interact with store lighting to attract customers. In direct marketing, the non-store retailer sells merchandise such as cosmetics, interior decorating items, kitchen supplies, and some apparel directly to the consumer through in-home parties and telephone sales.

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