Textile Products Marketing Strategy

Marketing positions in areas as diverse as advertising, marketing research, journalism, and display require people with an understanding about Textile Products Marketing Strategy of what motivates consumers to buy. Marketing specialists develop the presentation of the product and create its image. These professionals must understand their target market fully so that they can help the consumer become aware of their product, recognize its usefulness or desirability, and purchase the product.

Textile Products Marketing Strategy

Knowledge of a product’s special features or design aspects will assist in marketing it. Textile knowledge may help a firm in its marketing by focusing on product quality. Other firms focus on product serviceability and highlight their product testing programs and high performance ratings. Still other firms focus on the high-fashion aspects of their products. Knowledge of textiles provides an understanding of the product and an expanded vocabulary useful in marketing the product.

Why Need Textile Products Marketing Strategy

Producers of textile products use sales reps to market the product line to the retailer. Often this presentation takes place in a company showroom located at headquarters or in a merchandise center where similar merchandise lines are grouped together. Showroom managers and staff explain the company’s line to retail buyers, apparel designers, or interior designers. Sales reps must be self-starters who are willing to travel. Sales reps may represent several companies, product lines, or product types that complement each other.

For example, one sales rep may carry the line of one company that produces women’s dresses, a line of another company that produces coordinates aimed at the same, target market, and jewelry that could be worn with either of these two lines. Another rep may represent three companies: upholstered furniture, accent rugs, and household accessories. Fabric reps specialize in selling fabric to producers, interior, or apparel design firms, or consumer fabric stores. Rep positions are seldom starting positions. Reps often work on commission.

Government Agree purchasing textile products

The U.S. government is one of the world’s largest consumers of textile products, and it employs many people with knowledge of textiles. Purchasing officers locate producers of specific textile products and verify that items meet government requirements and performance by testing and examining a sample of items. The performance of these items is evaluated by textile-testing engineers using Federal Test Methods and Standards. Since textile products purchased by the government must be domestically produced, sourcing specialists are in demand.

Counterfeit items are confiscated and destroyed. Government employees may develop, enforce, or interpret standards, laws, and regulations and work with industry and business so that current guidelines and standards are met. Research and development positions in government research facilities focus on textile products such as military uniforms, apparel for adverse weather conditions, space suits, interiors for space vehicles and submarines, and suits that offer protection from biological and chemical warfare.

Education is Most Important Textile Products Marketing Strategy

Education positions can be formal, such as university/college or secondary school educator, or informal, such as consumer education specialist in extension, business, or industry. In the formal setting, an advanced degree or periodic additional coursework may be necessary. Many colleges and universities require a Ph.D. College/university faculty members teach specific classes related to their area of specialization and often do research, create artistic works, or judge design competitions. A secondary teacher may be involved in several areas, including family and child development, food and nutrition, at-risk programs, and sex education. Secondary teachers may have additional responsibilities including advising a student group or club.

In the informal setting, professionals have a wide variety of possible job descriptions. Some positions involve educating other employees of the company so that they better understand the consumer. For example, some consumer education specialists may help engineers understand problems consumers have with automatic washers and dryers.

Many trade associations and businesses employ people with a background in education and textiles to write brochures describing the product, develop educational materials such as brochures, write instructional books on the proper use of a specific machine, or produce teaching aids such as videotapes or CDs. Specialists may teach workshops to consumers or sales representatives and deal with consumers who have questions about the use of the product or who complain about a product. An understanding of textiles is essential for these positions.

Extension specialists develop educational materials related to wide-ranging current concerns, including cleaning clothing soiled with pesticides, disposing of outdated cleaning aids, environmentally safe recycling of textiles, or storing textile heirlooms. They answer consumer questions on an amazing array of topics, assess special needs in their geographic areas, and develop programs and materials to meet these needs. Extension professionals develop and present educational materials to diverse and specific audiences including pesticide applicators, day care workers, or 4-H club members.

Entrepreneurship another important Textile Products Marketing Strategy

Entrepreneurship is the starting of a new business venture. Entrepreneurs identify a need within the community or develop a creative approach that would differentiate a new small business from other similar businesses. Entrepreneurs must be able to do a feasibility analysis and business plan and identify how their business is innovative and creative. They need to develop a competitive business strategy and analyze industry needs. Entrepreneurs and small-business owners handle every part of running a business: identifying the target market and product mix, sourcing materials and supplies, promoting and selling the merchandise, hiring staff, dealing with financial arrangements and budgets, and maintaining the store or facilities.

MUSEUM OR COLLECTION WORK

Professionals in the museum field need an in-depth knowledge of textiles and production and evolution of design, since dating an item and determining its cultural significance is often based on these specific details. Curators are responsible for the items in a museum’s collection. This responsibility includes identifying items for display, selecting items to be added to the collection, and maintaining the collection in good condition. In museums with thousands of objects, this is a challenging position.

The conservator performs hands-on cleaning, restoration, and repair and prepares objects for storage. Conservation requires an in-depth knowledge of the objects, how they were made, the materials and components in the objects, and how these materials age and reacts with environmental factors such as light, dust, and stains. Many positions require a graduate degree. Variety and diversity of positions make it possible for anyone, regardless of individual interests, strengths, working habits, or geographic preferences, to find a position in the textile industry or a closely related area.

SUMMARY

Many exciting and challenging professional positions are possible with a background in textiles.

All professional positions require a continual updating of information. The responsibility of finding information and keeping current is one that all professionals recognize. Many of the books used in classes are excellent resources for a professional library. To keep current, make a habit of regularly reading professional journals and publications related to your area. Many professions have organizations so that members can meet others with similar interests on a regular basis and update their knowledge. In addition, workshops or short courses are offered through colleges/universities, professional organizations, or private concerns.

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